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The UK’s first apprenticeship of its kind.

+24 academy

Burnley digital marketing agency, +24 Marketing, has launched the countries very first full digital apprenticeship called +24 Academy.

It aims to create thousands of digitally qualified professionals and is based in Burnley, adding to the towns thriving digital economy.

Apprentices will be set to play an even more vital role in helping businesses grow and prosper.

The digital syllabus, designed by industry professionals and leading experts, can be swiftly changed to reflect new industry standards, and materials included, to support colleges and training providers deliver the skilled courses.

As well as having access to continuously updated content, apprentices can take free additional courses, including lessons in coding, print design and social media management, and they can track their own progress through an interactive dashboard.

Graduates from the 12-month Digital Marketing Level 3 Apprenticeship Standard course will gain qualifications in industry-leading standards, including learning how to master digital marketing campaigns, social media strategies and data protection.

Former +24 apprentice Elly Littler says: “I was hired as a Digital Marketing Apprentice, and it was the best move I could have taken for my career, because the programme helped me learn and understand the theory behind work-related tasks.”

“I’ve gained more opportunities for career progression since completing the course, as it allowed me to extend my knowledge further and develop new skills that I can bring into the workplace.”

Burnley’s growing status as a university town goes hand in hand with its digital jobs success. Burnley is second in the country for digital jobs growth [1]. During 2014-2015 alone, it saw annual growth of almost 162 per cent, compared to two per cent across Great Britain and 30 per cent across the rest of the North West[2]. With UCLan committed to having 4,000 university students in Burnley by 2025, this will support the further expansion of this sector.

The first apprenticeship course +24 Academy are launching is the Digital Marketer standard level 3 and a host of other digital skills such as Cyber Security will follow. Alongside the apprenticeships will be some shorter, tailored digital skills courses, which are in high demand as the UK’s workforce looks to improve their digital skills.