Emma Campbell is the girl behind What Emma Did, an award-winning fashion, beauty and lifestyle blog covering the goings-on across the North West.

We caught up with her for a chat about Burnley, her UCLan days and how blogging became her full-time job. 

From the top…

I started blogging way back in 2010 – so it probably makes me one of the old school bloggers! I finished a degree from UCLan in Preston in Fashion Promotion with Journalism and began freelancing for fashion magazines on an unpaid basis (you can’t get away with that these days!) I set up my blog to start sharing my fashion articles and  slowly began to start writing my own pieces and reviews. Then, it won a Cosmopolitan Best New Fashion Blogger Award seven months later, and the rest is history!

Turning a passion into a full time job…

It is a full time career but it took ages for me to make the jump! In fact, I only went full time with it this year (2018), after leaving my 10 year career in Fashion and Beauty PR. I made sure my blog was as strong as it could be. This meant ranking high with Google, and that my social media channels had large enough followings to ensure brands wanted to work with me.
It’s a tough decision to make the jump, but you kind of know when it’s all falling into place and the time is right.

Getting your blog noticed amongst the crowd…

It is much harder now than ever before, with so many people with the same topics battling to be seen. Especially now that Instagram is so popular, and many bloggers are turning their backs on the tradition blog platform and becoming ‘instagram influencers’.
I guess it’s all about finding your niche and doing what you do to your best ability, but it can be tough.

The high’s and the low’s…

The best is the people you meet, the opportunities you get, the brands you get to work with and exploring new products/brands/events before others. If you’re truly passionate about creating content, writing, photography and social media, you get to do what you love everyday.
The worst has to be how saturated it is becoming. You can’t let yourself slip or give yourself much time off, because its so fast moving, you’ll quickly fall behind!

Best things that have happened through blogging…

I tend to do a lot of travel reviews, where I head to city breaks or remote places in and around the UK, which is technically like having mini holidays. I also get to attend music festivals and award ceremonies with brands, which is fantastic for me!

Advice for wannabe bloggers…

It would be to find a niche that you’re passionate about. If you’re not obsessed with the area you are blogging about – be it fashion, food, makeup, travel etc – you won’t produce the best content you could. You have to genuinely love and be obsessed with it, so really pin down what sets your belly on fire!

Deciding what to blog about…

I love reviewing products, be it beauty and skincare, or new fashion collections. So I tend to always have a backlog of reviews. I also look at talked about topics, such as holiday and travel ideas in the Summer, and Winter breaks in the Winter. Then I’ll add in things people genuinely look for, like recipes, money saving tips, or makeup hacks. I never seem short of ideas!

An average day in the life of Emma…

I tend to work from home two days a week, and then will spend the other 3 days either filming vlogs, shooting outfits or makeup looks, and attending blogger events or PR agency meetings. Most days include being glued to Instagram, of course.

I tend to have long days, where I’ll start working at 8am and put my laptop away at 11pm. I’m lucky I can break off at times during the day, but it’s usually for something blog related!

I go to Manchester often for food reviews and blogger events, so although it feels like social events, its actually all still part of the job…

Life at UCLan…

I studied Fashion Promotion with Journalism, and absolutely loved it. It’s the perfect degree to give you the right path for going into either retail marketing, PR or social media, or journalism and content.

Life was busy, very creative, and obviously pressured with deadlines, yet relaxed and friendly. The uni were so supportive and the vibe was so inspiring – so many creatives in one space. 

Visiting the Woodland Spa…

The Woodland Spa has to be my favourite spa experience ever. It oozes luxury and I actually felt like I was on holiday when I spent the day there! The outdoor pools and hot tubs are the best I’ve experienced. So many facilities and no overcrowding. The place in general is just beautiful – you are made to feel really special, and everything about the spa is just indulgent. The restaurant was just as brilliant. We had the best tapas and cocktails, followed by a delicious evening meal with polite, attentive staff. I can’t rave about it enough.

On last year’s Big Burnley Clothes Swap…

It was incredible! What a great idea. I honestly felt it was a brilliant initiative to get fashionistas together to switch up their wardrobes with some new items, whilst clearing out their own. Being thrifty is so important, especially when you’re a student, and this idea means you can come away with brand new items. It was such a lovely idea.

Burnley in 3 words…

Friendly, clean and up-coming.

Blogger Emma Campbell in Big Burnley Clothes Swap Boohoo outfit Burnley Social

Thanks Emma!

You can see what Emma is up to via her blog and various social media channels below:

Blog: http://whatemmadid.com

Instagram: https://www.instagram.com/whatemmadid_/?hl=en

Facebook: https://www.facebook.com/WhatEmmaDid/

Twitter: https://twitter.com/WhatEmmaDid_

YouTube: https://www.youtube.com/channel/UCeVsFgKvHYTsGSKhI5iSahA